We were lucky enough to catch Richard Shotton just before his fantastic book The Choice Factory won BBH's World Cup of Advertising Books (well deserved, though I was pulling for Decoded). He's got so much information that our talk moves all over the board as it relates to decision making - but we sink our teeth into the pratfall effect and how we see it playing out in every day life; well beyond advertising.
Richard Shotton and The Choice Factory
Richard Shotton and The Choice Factory
Richard Shotton and The Choice Factory
We were lucky enough to catch Richard Shotton just before his fantastic book The Choice Factory won BBH's World Cup of Advertising Books (well deserved, though I was pulling for Decoded). He's got so much information that our talk moves all over the board as it relates to decision making - but we sink our teeth into the pratfall effect and how we see it playing out in every day life; well beyond advertising.