To say that this has been a trying time for people is past cliché; it is becoming trite. What's been interesting on the strategy front is a potential limit to what agencies and marketers in general have been squeezed into over the past 20 years. The evolution of powerful communications and project management technologies, combined with the reduction of revenue have long asked marketers to (say it with me) "Do more with Less."
Christina Garnett charts her own course
Christina Garnett charts her own course
Christina Garnett charts her own course
To say that this has been a trying time for people is past cliché; it is becoming trite. What's been interesting on the strategy front is a potential limit to what agencies and marketers in general have been squeezed into over the past 20 years. The evolution of powerful communications and project management technologies, combined with the reduction of revenue have long asked marketers to (say it with me) "Do more with Less."