Great conversation with Sr. Brand Strategist Alex Berger who brings the story of a band from New England who have created a loyal fan following that would make most brands jealous.
Alex Berger on Phish and Brand Loyalty*
Alex Berger on Phish and Brand Loyalty*
Alex Berger on Phish and Brand Loyalty*
Great conversation with Sr. Brand Strategist Alex Berger who brings the story of a band from New England who have created a loyal fan following that would make most brands jealous.