Hey all,
I’ve been doing some speaking and training. In the course of running people through my thoughts on brand and the thesis for Specific, it occurred to me that I haven’t made it clear enough in the current draft. A fact some of you have pointed out in your feedback (for which I am grateful).
It all made sense in my head but it didn’t make it to the page. The second draft will have to be more of an overhaul than I hoped. Because of this, I held up sharing the next chapter with the group. But I’ve decided the feedback you’re sharing is too valuable to waste, so the next chapter will be coming later today.
I cannot thank you enough for your help and thoughts on the book and for challenging the thinking. This is working better than I’d hoped.
AP