It's easy for brands and organizations to say they stand for something when there's nothing at stake. The idea of purpose and purpose washing is something I've thought and written about. I'm on record saying I don't believe companies don't need to have a higher purpose as it has come to be known. In fact, having a stated purpose that is not true is likely much more damaging.
I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa.
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Strawberryfrog.com
Transcript available on adampierno.com
Making movements with Scott Goodson