The brilliant Grant Owens joins Adam today to talk about turnover in brand. How the fail fast mantra has changed the way brands are approached and built by corporations, and the way they are considered or received by their intended customers. Finally an episode that didn't start as a Twitter thread! Grant joins us from Critical Mass where he is Chief Strategy Officer.
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Grant Owens on the conditions that create disposable brands.
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Grant Owens on the conditions that create disposable brands.
Sep 18, 2019
The Strategy Inside Everything
Adam Pierno brings in guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.
Adam Pierno brings in guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.Listen on
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Grant Owens on the conditions that create disposable brands.