Getting Thas Naseemuddeen's incredible persp…

Listen now (37 min) | Most industries work in teams. The recent adaptation to the way we work has affected our approach in some simple and profound ways. As I've spoken to strategists and marketers, I've learned that this has impacted the way their assignments happen, or maybe just the way they feel. Work, or parts of work that was formerly done by teams in shared space or at least shaped or nurtured in hallway conversations, has become solo work. Passed from person to person digitally, like an assembly line, in which each person is not always clear on what they are meant to add to the product. It can all feel a bit lonely. Ultimately, each person has a role and a responsibility to the project. What decisions one makes probably hasn't changed. But they may feel more isolating, and more revealing about what is at stake in each case.

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