A handful of intrepid souls have volunteered to read the draft of Adam’s new book, Specific. Specific is a book on branding. Thank you for your time and help. The idea is to have this group challenge it before the internet does. If something in the book doesn’t make sense, please call it out.
For reasons that should be clear, I’m trying to balance access to the writing with protecting the intellectual property, I’ve set up some rules and settings for the group. Here’s how the beta will work.
We’ll be working in a series of private Google docs, in each doc a chapter of the book
You’ll be able to add suggestions, questions and comments (as many as you want)
When you mark the bottom of the chapter, I’ll send the link to the next one
Ideally, we’re moving through this together so you’ll have to keep up. Fall far behind the group’s pace and miss your chance to join the next chapter
This is a closed beta, but you can earn invites to the beta via an invite form
I really hope you enjoy the book. Thanks for taking part in this experiment.