Claire Atkin helps brands define safety for themselves
specific.substack.com
Some decisions seem really simple. When I get to a fast answer on something, I can get frustrated by questions which aim to bisect something that appears straightforward. But as we're all learning, there are very few simple answers built on something without defined principles. We can't consider every possible decision we will be asked to make, but by clearly defining the basics, unpredictable questions are easier to answer.
Claire Atkin helps brands define safety for themselves
Claire Atkin helps brands define safety for…
Claire Atkin helps brands define safety for themselves
Some decisions seem really simple. When I get to a fast answer on something, I can get frustrated by questions which aim to bisect something that appears straightforward. But as we're all learning, there are very few simple answers built on something without defined principles. We can't consider every possible decision we will be asked to make, but by clearly defining the basics, unpredictable questions are easier to answer.